We’ll keep this one short because we feel the video sort of speaks for itself: Guerrilla Gravity needed a fun and innovative way to show off the brand’s newest addition to its bike roster, Revved Carbon technology. We love a challenge, and this was certainly one we wanted to take on with our friends over at GG.

The first step was developing a concept that represented what Guerrilla Gravity stood for as brand. This includes a serious dedication to innovative bike technology, and also rock and roll. (All of their bikes are music-themed.) When F4D met with the guys at GG to discuss, they had already conceived an idea of finding ways to smash things on a frame in a way that was both humorous, but also informative.

There is a fine line between slapstick and funny, and we think we found it with “Is It Revved?”

The show opens with host Dr. Destructo introducing the show and explaining the concept behind Revved Carbon. Then he just breaks stuff in super slow motion. It’s simple, informative, and really hammers down the point of impact resistance on the frame.

Watch the first episode

F4D has been on a mission to push others to get outside. It’s part of our #SetYourStatus campaign. Thanks to our friends at GG, we think we’re living up to that idea even more. For questions about how your brand can set itself apart, contact Britt@F4Dstudio.com.