Case Study
VeloramaVelorama Music & Arts Festival
Velorama Music & Arts Festival, hosted in the River North District in Downtown Denver, features live music, artists, food and exhibitors. This lively event is in conjunction with the four-day pro bicycle road race, Colorado Classic. Top cyclists from around the world join spectators and popular music acts like Modest Mouse, Matt & Kim, Cold War Kids, The Kills, Slow Caves for a three-day fun-filled festival.
F4D Studio was selected to document and deliver promotional event videos, photography and digital advertising elements used throughout the festival grounds.
Videos + Digital Assests
Hours of Filming + Photography
Average Daily Miles Walked By Crew
Velorama Music & Arts Festival is a yearly event held in the RiNo Art District celebrating all things music, arts and bikes. During planning for the 2017 event, F4D Studio was brought on board to create promotional video products utilizing assets from the previous years to generate interest and increase ticket sales.
An LED arch at the welcome gate to grounds featured rotating motion graphics created by F4D for each day of the festival. When F4D learned at the eleventh hour that the graphics for the LED arch needed to be reformatted, the team was able to act quickly to deliver flawless results in time for the start of the event.
During the festival, a six-man crew scoured the entire race course and festival grounds capturing photo worthy moments, the essence of the festival and the excitement of the spectators during the race.
Following the event, F4D editing and delivered video and digital assets to the client for promotional purposes.
deliverables
Pre-Production
PRODUCTION
POST PRODUCTION
VIDEOGRAPHY
PHOTOGRAPHY
MOTION GRAPHICS
credits
Client – Velorama
Director/Producer – Travis Conklin
Cinematographers – Travis Conklin, Gabriel Rovick, Eric Heiland, Tyler Vitello, Britt Chester
Editors – Eric Heiland and Tyler Vitello
Lead Motion Graphics – Tyler Vitello