Case Study
Gerry Lopez X MandukaF4D journeyed into the lives of several yogis including renowned surfer Gerry Lopez. Our team had the privilege to intimately explore the lives of four remarkable individuals, capturing their unique stories in a stunning blend of photography and video.Traveling across the United States, we ventured into various cities to document the profound impact of yoga on their lives. From the bustling streets of New York City to the serene beaches of California, each location added a new dimension to our storytelling.
Partnering with Manduka, a leading brand in yoga products, our mission was to create more than just promotional content. We wanted to craft narratives that resonated with authenticity and meaning, showcasing Manduka’s products in a light that reflected their true purpose.Through this project, we aimed to inspire and uplift, highlighting the beauty of yoga and its ability to transcend boundaries. Join us on this extraordinary journey as we surf the waves of yoga, exploring the intersection of passion, spirituality, and mindful living.
DIRECTOR'S QUOTE
“Working alongside Gerry on this film has been a transformative experience that I’ll forever cherish. Manduka’s trust in me to direct a documentary about a living legend like Gerry was an honor beyond words. Our production, spread across multiple trips, deepened my bond with Gerry. Each sunrise shoot felt like a sacred ritual, capturing not just images but moments of pure connection. Gerry’s wisdom and energy radiated during these intimate moments, leaving a lasting mark on me.
The dedication of the cinematography and editing team were indispensable to the project’s success. Their passion and expertise ensured every frame resonated with authenticity.
This journey has left me profoundly grateful, not only for the opportunity to share Gerry’s remarkable story but also for the personal growth it has ignited within me. It’s a project I’ll always hold dear, a reminder of the transformative power of storytelling and human connection.”
– Gabriel Rovick
F4D embarked on a journey into the lives of several yogis, including renowned surfer Gerry Lopez, to intimately explore their stories. The team captured these narratives through a stunning blend of photography and video, traveling across the United States to document the profound impact of yoga on their lives.
Objective:
Partnering with Manduka, a leading brand in yoga products, the mission was to create more than just promotional content. The goal was to craft narratives that resonated with authenticity and meaning, showcasing Manduka’s products in a light that reflected their true purpose.
Approach:
Focusing on authenticity and storytelling, the team traveled to various cities, from the bustling streets of New York City to the serene beaches of California, to capture the essence of each yogi’s journey. The project aimed to inspire and uplift, highlighting the beauty of yoga and its ability to transcend boundaries.
Outcome:
The project resulted in a series of captivating stories, showcasing the intersection of passion, spirituality, and mindful living. The content not only highlighted Manduka’s products but also celebrated the transformative power of yoga in people’s lives.
Join the Journey:
Join us on this extraordinary journey as we surf the waves of yoga, exploring the deep connections and life-changing experiences that yoga brings. Experience the beauty of these narratives and the impact of Manduka’s products in this unique exploration of passion, spirituality, and mindful living.
Deliverables
PRE-PRODUCTION
PRODUCTION
POST-PRODUCTION
COMMERCIAL VIDEO
BRAND VIDEO
MOTION GRAPHICS
B-ROLL LIBRARY
PHOTOGRAPHY
