Telling Your Brand Story with Video

by | Nov 17, 2020 | Blog Post, Featured Content | 0 comments

Every brand worth believing in has a story worth telling. And a story well-told resonates with its audience on a deeply emotional level—pushing them to new thinking and action. The purpose of telling a Brand story is to be engaging, informative, and entertaining. After watching the film you want to trigger an emotional response to the viewer to take action and join your brand’s mission.

At F4D Studio we work with our clients every day to convey their stories through video. Below is a series of steps we take to help our partners achieve their storytelling goals using video.

 

Start with your Why! 

Whether or not you have heard of Simon Sinek we are passionate about his work and he says ALWAYS start with Why! What is your Purpose? What is your cause? What is your belief? 

In order for you to inspire your customers, employees, supporters to take action and believe in your organization you must clearly articulate why you do what you do. At the heart of every brand is a story that started it all, and a story that keeps the brand alive. ​

Be Authentic

Authenticity in Brand storytelling should never be overlooked. This is the part of the puzzle that helps you build trust with your customer. A brand story is a living breathing thing, be sure to be honest about what your brand is experiencing and the people that are connected to it, what missions are you focused on, and what are you doing to evolve. By giving your customer a transparent look into your brand experience you build long-lasting customers. 

Be Unique

Your brand story needs to uniquely represent your brand and should allow you to stand out. The story is important but how you get it across is essential. Tell your story in a different format than your competition or use a fresh technique.

Capture Emotion

Most if not all purchasing decisions come from emotion. It is important to deliver a message the resonates with your audience People buy from brands and people they trust and respect. If you can trigger an emotional response in your viewer they will share and tell your story for you. This is free advertising for your brand and that’s priceless!

Choose the Best Format for your Video

Video comes in many formats, there is no one format that is best for a brand video. You must decide what format best represents your brand. 

A few examples of video formats for brand storytelling are? 

  • Live-Action Video 
  • Motion Graphics
  • Immersive viewing
    • 360 Video
    • Augmented reality
    • Virtual reality
Is your brand ready to tell your story using video? Reach out to our creative team today and schedule a consultation.

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