A PERFECT DAY

They wanted a series of videos to promote their new messaging:

“No matter who you are or when you visit, you can always have a “Perfect Day” in Golden.”

With that direction we set out to create an entire series of multimedia assets that could be used in a cohesive marketing campaign for Visit Golden. 

After several strategy meetings we developed a plan to film a 1-min commercial, a 30-second promotional video and an 9 part series highlighting some of the best trails that Golden, CO has to offer. 

In total, we spent 7 days in the field filming, where we worked with local businesses and talent, so that we would be able to build a strong set of assets that not only communicates Visit Golden’s message, but that features the real community of Golden.