Icelantic Brand Video

Drawing on Icelantic Skis’ love for nature, art, and the pursuit of next-level ski quality, F4D Studio created a new brand video for the company.

The video begins with an ode to the company’s 1 Degree Celcius logo, highlighting the relationship between the Icey team and the snow they ski. Without the structural change that water undergoes at 1-degree Celcius, there would be no snow for them to enjoy each winter.

Diving deeper into the actual production of Icelantic Skis, the video showcases the care and design that goes into making Icelantic’s array of mountain ready goods. From the craftsmanship that goes into each product to the art created by brand artist, Travis Parr, every product is made to maximize your time in nature.

Finally, the video wraps up with Icelantic’s driving mission, calling anyone and everyone who will listen to Return to Nature!

The Mountain Infantry – A Return to Nature Story

Inspired by an old photo, Icelantic Skis founder Ben Anderson set out to learn about the men of the 87th Infantry Mountain Regiment, a.k.a The 10th Mountain Division, the first mountain regiment in America’s history. By tracing the heroic trails of this World War II unit, Icelantic and F4D Studio honor our brave military members and also highlight the little known origin of the western commercial ski industry.

For the week-long adventure sports video shoot, F4D met five Icelantic athletes on the outskirts of Leadville, Colo. Here at the former headquarters of Camp Hale – the training center for the 10^th Mountain Division, began a journey on the very terrain that prepared WWII soldiers, Richard “Dick” Over and Hugh Evans, before they headed overseas. At an elevation of 10,000 feet above sea level, this “in the elements” production was a welcomed physical challenge for the film crew and winter athletes alike.

For F4D co-owner, Gabe Rovick, this film was more than a just another cool video project. Gabe grew up and skied in the same hills where the film was shot, so this project was a #returntonature and a homecoming. The Mountain Infantry: A Return To Nature Story was the first action sport short film to be fully produced in-house by F4D. The finished product showcases the talents of the team and its unique collaboration strategies, like the custom music remakes of WWII hymns by Colorado’s own Paperbird. This project proved that “…no matter what era you live in, you still appreciate the awe and beauty of nature,” Amy David, Icelantic athlete.

The film garnered an official selection at Five Points Film Festival and continues to show at the 10th Mountain Museum in Vail.