If you have spent any amount of time online you have consumed branded content and it has likely influenced you in the last 60 days. So, what exactly is branded content?
“Branded content” is more than a buzzword. Branded Content is a powerful tool that will help grow your brand recognition, customer loyalty, and buyer’s trust! There are a few types of content that fall under the umbrella of branded content, each of which serves a different purpose. Here are three different types of Branded Content:
BRAND AMBASSADOR :
One of the best ways a company can achieve a genuine connection with your audience is by utilizing a network of ambassadors to create branded content! Ambassadors allow your business to create high-quality content that tells stories with diverse perspectives, at scale.
A well-chosen ambassador is already out creating the content and telling the stories that your average consumer can easily relate to. Their involvement in their community and passion for your brand makes them the perfect advocates for your product or service.
For example, @zealoptics brought our founder @gabriel_rovick on as an ambassador. Gabe loves to adventure through the outdoors with his camera in hand. By making him a brand ambassador, Gabe gets to use all their products, while Zeal is able to use his trips, his content, and his testimonials to further market their brand to the world.
EXPERTS
Sending an expert into the wild with your product or service does two great things for your brand: first, it places your brand in front of the expert’s entire audience, and second, it puts your product or service to the test as the expert pushes it to the extremes.
Seeing your product perform well in the hands of this expert, will help to build trust throughout your target audience as well as build aspirational purchase tendencies within them.
F4D Studio recently worked on a project that used this technique in partnership with @freeskiermagazine and @visitmontana. Sending professional skier @drewpeterski on a trip to ski all of Montana’s big-name resorts, consumers were able to see the incredible skiing available in Montana through the eyes of a professional! If that doesn’t make you want to hit the slopes, we don’t know what will.
PRODUCT/SERVICE REVIEWS
Did you know that 37% of consumers rely on product reviews to make their purchases?
Product reviews are priceless and they can also be used as branded content for your brand! Sending one of a loyal customer or an ambassador a piece of product in exchange for a product review is an investment that can have exponential returns for your business.
Increasing the number of product reviews on your site will build credibility with your prospective customers, and may very well be the thing that gets them to purchase your products!
F4D Studio team member @adampecht is working on a project with @duckcampco where he is field-testing their newest gear and giving them his unbiased feedback in the form of product reviews.
So next time you have a loyal customer or ambassador reach out to you, consider sending them something and ask for a product review!
At F4D Studio we specialize in creating branded content by cultivating stories worth telling, that align with your brand’s values and needs! If you would like to learn more about branded content, give us a call!
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