The LATCB’s gave clear direction on the “Tequila Sunrise” branded look-and-feel, provided a hefty shot list and so the adventure began. Since Gabe and Travis once lived and worked in Hollywood, they were familiar with “the set”, but battling traffic, weather, and smog to achieve the desired deliverables really required them to flex their creative muscles (their real ones too)!

Before pressing go on the project, a good deal of logistical planning took place, and still, the crew had to remain flexible when the best-laid plans were altered by Mother Nature or worse – infamous LA traffic. Over the course of sixteen days, the dynamic-duo scouted and shot more than 90 locations, beautifully capturing some of the most iconic landmarks of sunny California.

The resulting evergreen images are still on display at tourism kiosks around Los Angeles, seen by world travelers passing through LAX, at one of the largest convention centers in the nation – Los Angeles Convention Center, and farmed out to media outlets as stock photography.